SIDE-BY-SIDE MODEL COMPARISON
LG 43-inch Class 4K HDR Smart LED TV UA7700 vs Sony 65-inch BRAVIA 2 LED 4K HDR Smart Google TV: Which Deal Should You Buy?
Offer details last refreshed Nov 9, 2026. Prices and availability can change.
| Comparison | LG 43-inch Class 4K HDR Smart LED TV UA7700 | Sony 65-inch BRAVIA 2 LED 4K HDR Smart Google TV |
|---|---|---|
| Current Deal Price | $239.99 · Source reported | $399.99 · Source reported |
| Regular List Price | Not reported | $648.00 |
| Discount / Savings | Not established | 38% off · Save $248.01 |
| Retailer | Target | Amazon |
| Promo Code / Condition | No special condition reported | Prime is not stated as required for the offer. The article says free next-day shipping is available with a free Prime trial. |
| Best Suited For | Shoppers furnishing a bedroom, dorm, guest room, or small space with mostly front-facing seating who want a 43-inch 4K smart TV. | Shoppers seeking a 65-inch 4K smart TV with Google TV, Apple AirPlay 2 and Google Cast support, or the listed BRAVIA features for PS5 gaming. |
| Why Buy (Pros) | Three HDMI ports, including eARC and ALLM, leave room for devices such as a streaming stick, console, and soundbar. · The 200 x 200 VESA pattern may suit a wall-mounted setup where saving table or dresser space matters. · webOS 25 and more than 350 LG channels are listed; the article notes that internet is needed for smart features and channel offerings can change. | Google TV brings streaming apps together in one place, which may suit households that want app access through the TV. · The article lists Auto HDR Tone Mapping and Auto Genre Picture Mode for PS5, providing gaming-specific picture features. · Motionflow XR is described as handling motion in sports and action movies, a potentially useful feature for fast-moving content. |
| Trade-offs (Cons) | The native refresh rate is 60 Hz, so the article says this is not a fit for shoppers seeking 120 Hz for fast-paced gaming. · The article reports weak off-angle viewing on reviews of other UA7700 sizes, making wide or L-shaped seating a potential mismatch. · Some cloud gaming tiers require paid subscriptions and a compatible controller; the article says the listing does not clarify what 'included' means. | The $648 comparison is only reported as yesterday's selling price and does not establish typical pricing. · Free next-day shipping is tied to a free Prime trial; the article separately describes free shipping on orders of $35 or more. |
The Bottom Line
LG 43-inch Class 4K HDR Smart LED TV UA7700 is the lower-priced pick at $239.99, compared with $399.99 for Sony 65-inch BRAVIA 2 LED 4K HDR Smart Google TV. LG 43-inch Class 4K HDR Smart LED TV UA7700 may suit shoppers looking for Shoppers furnishing a bedroom, dorm, guest room, or small space with mostly front-facing seating who want a 43-inch 4K smart TV; Sony 65-inch BRAVIA 2 LED 4K HDR Smart Google TV may suit shoppers looking for Shoppers seeking a 65-inch 4K smart TV with Google TV, Apple AirPlay 2 and Google Cast support, or the listed BRAVIA features for PS5 gaming.
Current Deals
LG 43-inch Class 4K HDR Smart LED TV
TheInventory reports the 43-inch LG UA7700 at $239.99 at Target, compared with a $279.99 regular price. It may be worth considering for a bedroom, dorm, or other front-facing second-room setup if 4K streaming and three HDMI ports matter more than 120 Hz gaming or wide-angle viewing.
Sony 65-inch BRAVIA 2 LED 4K HDR Smart Google TV
At the article-reported $399.99, this 65-inch TV may be worth considering if you want Google TV streaming and features for PS5 gaming in one screen. The article also reports a $648 price yesterday, but that comparison alone does not establish typical pricing; check the Amazon listing for the exact model and delivery terms before ordering.